Comments on: What does it mean to Spread Love? http://spreadloveproject.com/2007/09/22/what-does-it-mean-to-spread-love/ ...creating a culture of generosity and kindness... Tue, 06 Jan 2009 20:13:37 +0000 http://wordpress.org/?v=2.6.1 By: missrogue http://spreadloveproject.com/2007/09/22/what-does-it-mean-to-spread-love/#comment-3 missrogue Fri, 28 Sep 2007 17:58:02 +0000 http://spreadloveproject.com/2007/09/22/what-does-it-mean-to-spread-love/#comment-3 Lovemarks are kind of one of those things that sound awesome, but are a bit empty. Sure, they spread love for a brand, but they aren't really about encouraging people to be nicer to one another. I have the book Lovemarks from years ago. I really dug the concept back then. But what I grew to realize more and more is that it was a way of tapping into customers emotionally and exploiting it for better sales. I'm not entirely comfortable with that. Maybe we can re-appropriate it. Lovemarks are kind of one of those things that sound awesome, but are a bit empty. Sure, they spread love for a brand, but they aren’t really about encouraging people to be nicer to one another.

I have the book Lovemarks from years ago. I really dug the concept back then. But what I grew to realize more and more is that it was a way of tapping into customers emotionally and exploiting it for better sales. I’m not entirely comfortable with that.

Maybe we can re-appropriate it.

]]> By: Erno Hannink http://spreadloveproject.com/2007/09/22/what-does-it-mean-to-spread-love/#comment-2 Erno Hannink Fri, 28 Sep 2007 11:28:15 +0000 http://spreadloveproject.com/2007/09/22/what-does-it-mean-to-spread-love/#comment-2 Looking at the live stream of Picnic in Amsterdam today I have been introduced to Lovemarks. Do you consider http://www.lovemarks.com/ a way of spreading love? Looking at the live stream of Picnic in Amsterdam today I have been introduced to Lovemarks.
Do you consider http://www.lovemarks.com/ a way of spreading love?

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