This icon is a symbol for spreading love and kindness. It was originally created in response to the Pulse nightclub shooting in Orlando on June 20th, 2016. In response to this tragedy, artist and designer Nicholas Konert created Spread Love Project to represent solidarity with the LGBTQ community. The icon has appeared internationally on streets, shop fronts, restaurants and many other unexpected places. Spread Love Project has distributed over 25,000+ stickers internationally by partnering with friends and businesses who want to spread the symbol of love and kindness. Since its inception the artwork has taken on many forms and colors in support and solidarity with global tragedies in Baghdad, Berlin, Egypt, Nice, Syria and others. In this moment, spreading love has never felt so important.
1″ square enamel pin
1″ square enamel pin. Metal edging complete with a post closure + rubber clutch backing. 100% of net proceeds fund distributing stickers as random acts of kindness. $12 + shipping/tax
We are interested in collaborating with others to spread this symbol of love. If you are a business, individual or organization and would like to partner or reinterpret what this symbol could mean in our socio-political climate, let’s talk.
Thank you to all of the collaborators, businesses and friends who have supported the project.
Bookmarc + Marc Jacobs
Chelsea Square Diner
New York City
The New Museum
Tory Burch and Tory Sport
WTF Coffee Lab